There is an amazing opportunity for a savvy business owner like you to capture a significant portion of the local customers in your service area - easily and affordably. This book will teach you how to leverage the Internet to grow your local business so you can spend more time doing the things you really love and invest your time working ON your business instead of just IN your business.
THE INTERNET IS NOW LOCAL and therefore crucial to the success of your business.
Consider these facts:
· Over 73% of the US population has access to high-speed internet access either at home or at work. And millions more are now walking around with the internet right in their pocket thanks to Apple’s iPhone, Blackberrys, and other SmartPhones with wireless internet access.
· Another study by The Kelsey Group found that 93% of online users now use the Internet to shop for local products and services–making local search the second most popular online activity after email.
· According to internet research firm comScore, nearly one billion local business related searches occur on the web each month.
You can finally stop wasting money on overpriced and ineffective advertising like the yellow pages and newspaper ads. By shifting your advertising budget from these dying forms of media you’ll be able to precisely target potential customers at the exact time they’re looking for what you have to offer.
In fact, you won’t even have to pay for your internet advertising until someone takes action to learn more about what you have to offer. Try telling the next advertising rep that walks thru your door that you’ll only advertise with him if you only have to pay when a customer actually responds to the ad. Watch how hard he laughs and then send him on his way because you just discovered a better way.
You don’t even need to have a website to get started. But if you already have a website, I’ll show you the critical elements it needs to have to turn it into a lead generating machine instead of a useless brochure.
It’s important to act quickly though, chances are your competitors haven’t figured this out yet or if they have, they’re probably not doing it correctly or efficiently. It’s amazingly affordable to advertise online right now and the return on your investment is often greater than 300%. The average cost to generate a lead online is $0.45 compared to over $9.00 for a direct mail piece.
But as more people get clued in to what’s going on, prices will certainly go up. You won’t have to worry though because if you’re working with us you’ll be so far ahead of the game by then with a tested and proven campaign that your competitors will never be able to catch up.