http://blog.cybermediamarketing.com You're Customers Are Searching For You Online... We'll Make Sure They can Find You! Thu, 25 Sep 2008 17:34:33 +0000 http://backend.userland.com/rss092 en Last night, I was a panelist at Social Media Club RDU where we discussed how social media impacts organizations and which department within the company is responsible for managing social media activities. While we didn't come up with a consensus decision on who actually owns social media we did have a ... http://blog.cybermediamarketing.com/raleigh-nc-internet-marketing-strategies/whos-responsible-for-social-media-marketing Actually, it's probably closer to 1% of your advertising that works, at the most. Your newspaper ad, radio commercial or direct mail piece might reach 100,000 people and if you're really lucky, it gets you a hundred customers... but you’d only know that if you actually had a way to ... http://blog.cybermediamarketing.com/raleigh-nc-website-setup/how-to-test-and-track-all-your-advertising-so-you%e2%80%99re-not-wasting-time-and-money-on-advertising-that-doesn%e2%80%99t-work If you’re not already aware, Google is the largest Internet search engine with over 60% of all web searches. It has indexed billions of internet web pages and is known for its ease of use and quick, relevant results. The problem is when most people do a search, they only look ... http://blog.cybermediamarketing.com/raleigh-nc-search-engine-marketing/how-to-use-google-adwords-to-drive-highly-qualified-visitors-to-your-website Many new Web 2.0 sites like del.icio.us, Stumbleupon, Digg and many more allow users to add and categorize links to their favorite websites. This allows you to store your favorite sites on the Internet instead of just in your web browser so you can access them from anywhere. It also ... http://blog.cybermediamarketing.com/raleigh-nc-seo/let-the-world-know-about-your-sites-by-linking-to-them-on-public-bookmarking-sites One of the major keys to dominating your competition is to have as many listings as possible on a search engine result page.   For example, if you do a search on Google for my main keyword phrase: nc internet marketing you’ll likely find that out of the 9.5 MILLION results ... http://blog.cybermediamarketing.com/raleigh-nc-search-engine-optimization/leverage-local-business-profiles-to-dominate-your-niche The very first thing you need to do if you own a local offline business is to claim your Google Local Business listing. If you haven’t already noticed, whenever you do a search on Google for a particular type of business AND a city name, you will often get what is ... http://blog.cybermediamarketing.com/raleigh-nc-seo-strategy/maximize-your-search-engine-rankings-by-getting-your-business-on-the-map Getting visitors to your website is useless if you can’t effectively convert them into prospects. Most people that are just starting out with online advertising make the mistake of sending everyone to their website’s homepage. This is a horrible thing to do for a lot of reasons… First, your homepage is ... http://blog.cybermediamarketing.com/raleigh-nc-website-design/how-to-create-effective-landing-pages-that-convert-visitors-into-customers Unlike the Yellow Pages, the Internet is not simply organized by categories.  Most people find information on the internet by visiting a search engine and entering words into a search box. It’s your job to figure out which words or phrases people are most likely to type to find you. There ... http://blog.cybermediamarketing.com/raleigh-nc-search-engine-marketing/discover-the-exact-words-your-customers-are-using-to-search-for-your-business There is an amazing opportunity for a savvy business owner like you to capture a significant portion of the local customers in your service area - easily and affordably.  This book will teach you how to leverage the Internet to grow your local business so you can spend more time ... http://blog.cybermediamarketing.com/raleigh-nc-internet-marketing/why-local-small-business-owners-need-to-embrace-the-internet