Last night, I was a panelist at Social Media Club RDU where we discussed how social media impacts organizations and which department within the company is responsible for managing social media activities.
While we didn’t come up with a consensus decision on who actually owns social media we did have a very thorough exploration of the topic.
We also discussed some of the best ways to leverage social media and mobile marketing in your promotional efforts including some innovative ways to effectively use twitter, facebook, ning, linkedin and other social networks.
Watch the video and let me know your thoughts…